inRead Outperforms Pre-Roll, According to Nielsen Commissioned Research - Teads Blog
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inRead Outperforms Pre-Roll, According to Nielsen Commissioned Research - Teads Blog
blog.teads.tv
The format of an online video ad and the context in which it appears have a material impact on ad effectiveness metrics, according to a new Nielsen study commissioned by Teads launched today. Nielsen created two mock-up ad environments, each featuring...